That's because they're far more likely to come from a legitimate customer who owns the product and is giving an honest review. ![]() Verified reviews have a lot more weight than non-verified ones. Have you ever taken a look at the reviews on an Amazon product, and noticed that some of them are labeled as a "verified purchase"? That's because the person purchased the product they're reviewing through Amazon, and Amazon shows that off with the "verified purchase" tag. And to do that, they need an authentic name and address. In fact, they're doing it so that they can artificially inflate their product's score with fake reviews. The key here is that the scammer isn't operating out of the kindness of their own heart. Why Do Scammers Buy Their Own Product for Other People?īut wait a minute-why on earth are scammers buying their own products for other people? In fact, why is it even called a "scam" at all when it sounds like Christmas came early instead?
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